But in 2012, when the average airfare each way was $178, the airlines made only 37 cents per passenger trip. airline companies serve millions of passengers and create hundreds of billions of dollars of value each year. This means that even very big businesses can be bad businesses. Creating value isn't enough-you also need to capture some of the value you create. What valuable company is nobody building? This question is harder than it looks, because your company could create a lot of value without becoming very valuable itself. The PayPal co-founder joins Sara Murray to discuss his business philosophy, his take on Apple Pay, and what's a deal breaker in pitch meetings. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.Monopolies are a good thing for society, venture capitalist Peter Thiel argues in an essay on WSJ. They will escape competition altogether, because their businesses will be unique. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. The next Larry Page or Sergey Brin won’t make a search engine.
The next Bill Gates will not build an operating system. But when you do something new, you go from 0 to 1. It comes from the most important skill that every leader must master: learning to think for yourself.ĭoing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. Progress can be achieved in any industry or area of business. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”-Elon Musk, CEO of SpaceX and Tesla “This book delivers completely new and refreshing ideas on how to create value in the world.”-Mark Zuckerberg, CEO of Meta.
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